Brew Central launched one year ago, when it set out on its mission to tell the “Stories on Tap in Central New York” with profiles of the area’s breweries, pubs, cideries, distilleries and wineries.
Tapping into the ever-growing national craft beer market and burgeoning craft spirit scene, Brew Central highlights the one-time hop capital of the country. That rich history and current growth make us “America’s Craft Brew Destination.”
Brew Central boasts more than 50 partners and continues to grow in 2014. As our followers and fans know, Brew Central is about more than tastings. We focus on the people, their histories in brewing and their personalities. Visitors can actually meet and talk with brewers, distillers and craft pub proprietors when they travel to Brew Central.
To date, Brew Central has visited a dozen partners for photo shoots and this year adds video to the mix. Look for featured profiles under each category on this website.
The site launched in June 2013, when the first digital ads appeared on national sites like craftbeer.com, beeradvocate.com and beerconnoisseur.com as well as the Ad Network. Draft and Brew Your Own magazines promoted Brew Central to their readerships via e-communications. We’ve also earned some great coverage from the press.
Print ads were produced and placed in national publications, including Beer Advocate, All About Beer, Beer Connoisseur and Zymurgy, the official publication of the American Homebrewers Association. We’ve expanded this exposure with placement in the Ale Street News, Great Lakes Brewing News and Yankee Brew News. Regional magazines in the Finger Lakes and Capital Region also ran ads.
The series focused on the “Stories on Tap” earned national recognition with Communicator Awards of Distinction in four categories last month. Images focused on the people in Brew Central with strong imagery and teased their stories with short copy in the ads.
What else is on tap in Central New York? Well, we’re on the road once again, so keep an eye out for new photos and video as we continue to tell the “Stories on Tap in Central New York.”