Brewery Ommegang and HBO Announce ‘The Throne’

(Brewery Ommegang )

As fans prepare for the highly anticipated return of Game of Thrones, Brewery Ommegang and HBO Licensing & Retail are pleased to announce For The Throne, the latest beer in their multi-year, multi-beer partnership. For The Throne launches nationwide at the beginning of April, just in time for the realm to reach a fever pitch when the show returns on Sunday, April 14.

“Winter is here, the wall has fallen, and the final battle for Westeros is underway. With this offering, we have bent the traditional boundaries of beer-making, co-fermenting traditional ingredients with juices normally destined for fine wines, going to great lengths to create a truly unique, special beer,” says Brewery Ommegang president Doug Campbell. “This style of beer, often called a ‘oenobeer,’ is a rapidly expanding area of study for us. For The Throne is our first of co-fermentation beer of 2019, and the only one we’ve launched under the Game of Thrones banner.”

“In the course of planning out the next beer in our amazing collaborative partnership with Brewery Ommegang we asked the brewers ‘What would Ommegang do for the throne?’” said Jeff Peters, Vice President of Licensing and Retail at HBO. “Their answer was to brew this exciting and innovative co-fermented beer so that our fans can raise a toast to the culmination of their beloved series this spring. Every bottle, every pour, every toast, every sip… For The Throne!”

Delicate yet complex, For The Throne is a tribute to those who aspire to be the final occupant of the Iron Throne. This 9.5% ABV strong golden ale is co-fermented with pinot grigio and viognier grape juices and then bottle conditioned with Champagne yeast to create an ale fit for royalty.

 

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